The Revival of Tory Burch
This case study highlights Tory Burch’s Fall 2025 collection debut at New York Fashion Week, where she redefined modern American sportswear with a “twisted” theme of asymmetry and elegance. Set at the MoMA, the show blended timeless style with Gen-Z appeal through influencer marketing and viral TikTok content, solidifying Burch’s transformation into a relevant, fashion-forward luxury brand.
Tory Burch Fall 2025 Ready-To-Wear Show
In February of this year, during New York Fashion Week, Tory Burch unveiled her latest collection, drawing inspiration from American sportswear and the chicness of everyday fashion for women. The show was held at the Museum of Modern Art, an elegant and dramatic backdrop for the neutral yet eccentric designs. Burch described the theme of the show as “twisted,” and included this in various aspects throughout: strappy heels, asymmetric seamlines, and wraps/scarves on the models. The show drew many eyes, as well as the guests in attendance. Ciara, Amanda Seyfried, Martha Stewart and Alexandra Daddario each sat front row donning pieces from the new collection.
As someone who always pays attention during fashion week, I chose to cover this show because in the past few years, Tory Burch has transformed its image into a chic and sought-after brand reaching an entirely new demographic. I admire the efforts taken to appeal to the younger generations, like using influencers and social media marketing to bring attention to the show. Tory Burch teamed up with influencers Hallie Batchelder and Tefi Pessoa to interview guests, and the videos did very well on TikTok, fostering over 1 million views. These notable creators were dressed head-to-toe in Tory Burch while still expressing their own unique style, something both Gen-Z and Burch have in common. Her designs showcased the need for comfort while looking chic and ethereal, as each model did in the designs.
I wasn't the only one who recognized the importance of Burch’s intricate yet wearable collection. The show created buzz amongst the most notable fashion publications like Women's Wear Daily, Vogue, Forbes, W Magazine and USA Today. Vogue described the collection as a response to the twisted world we live in, stating that practical and chic is what the modern woman desires. Burch did this by reimagining classic pieces with a modern or unexpected twist. Overall, I believe the Tory Burch Fall 2025 Fashion Show was a striking success. From reaching a new market to identifying the needs of her consumers while remaining chic and timeless, Tory Burch is making its way to the forefront of practical yet stylish luxury fashion.
