The Aritzia x Euphoria capsule campaign is a concept designed to merge the bold, cinematic world of HBO’s hit series Euphoria with Aritzia’s modern, trend-focused fashion identity. Timed with the highly anticipated release of Season 3, the campaign captures the emotional duality and visual contrasts the show is known for, while presenting Aritzia as a brand at the heart of youth culture. Through dynamic video and photography, influencer partnerships, interactive social media activations, and a dedicated website experience, the campaign creates a culturally relevant moment that celebrates individuality, confidence, and self-expression.

I chose to create this mock campaign because it allows me to showcase my skills in blending pop culture with fashion marketing. Euphoria is a cultural phenomenon that shapes trends in style and beauty, making it the perfect partner for a brand like Aritzia, which appeals strongly to Gen Z and Millennial audiences. This concept demonstrates my ability to craft a campaign that is both visually engaging and strategically aligned with audience interests, while also highlighting how I approach cultural moments to elevate a brand’s visibility and relevance.

Leah Moody